After falling in love with watches, I wanted to do a deep dive into watchmaking and started designing and manufacturing watches. Since I am not a traditional watchmaker by trade, I decided to start with the case, dial, hands and all parts not related to the movement of the watch. I decided not to source these parts using outside manufacturing vendors, but push my fabrication skills past my comfort zone and see how much I could make in my home shop using manual and CNC machinery. As I learned, I documented the process on Instagram and by the time I was machining my first cases I got some attention from Hodinkee, a major watch blog. The attention and response from the watch community motivated me to do a bigger batch and push the watches to market. Currently I am working on 18 watches that should be finished early 2017. These watches will house new old stock mechanical movements from various manufacturers.